Pest Control AI Chatbot
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AI Chatbot forPest Control Companies

Turn the visitors you already pay for into booked first visits and repeat customers. Nora answers every pest question, day or night. She sends your booking link, so no inquiry goes to the next company.

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Benefits of a pest control AI chatbot.

Nora handles the first conversation and hands every lead to your team, so better-sorted requests mean better first visits.

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  • Answers when your office can’t.

    Nights, weekends and busy afternoons. Every visitor gets a reply and your booking link.

  • Sorted before the truck rolls.

    Each booking shows the pest, where it is, how urgent it is and whether they’d like a plan.

  • Your team stays in charge.

    Every lead goes to your team by text and email, so your office and technicians take it from there. Nora supports them, she doesn’t replace them.

  • Less wasted drive time.

    Homes outside your ZIP codes and pests you don’t treat get a polite reply instead of a booking link. You set these in your dashboard.

  • Better first visits.

    Your technician knows who’s interested in regular service before knocking on the door.

  • Better return on your ad money.

    When more of the inquiries you already pay for become first visits, and more first visits become plans, your Google Ads and SEO budget goes further.

Every question Nora answers.

The questions homeowners ask on your website, answered in your words. Prices come only from the ranges you add, and anything else goes to your team.

  • Do you treat ants and roaches?
  • Can you get rid of mice in my attic?
  • Do you do termite inspections?
  • Can you treat bed bugs?
  • Can you help with mosquitoes in my yard?
  • Can you remove a wasp nest?
  • How much does it cost?
  • Is the treatment safe for my kids and pets?
  • Do you service my area?
  • Do you offer quarterly plans?
  • How soon can someone come out?
  • What happens at the first visit?
  • Can I get an inspection before I buy or sell?
  • Do you work with businesses?
  • Can I talk to a person?
  • Can I ask after hours?

Your technician knows what to expect before they arrive.

You choose which pests you treat, how urgent each one is, and what happens next, in your dashboard instructions. Nora gathers the details and hands every lead to your team. She supports your office, she doesn’t replace it.

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The homeowner says

“Ants in the kitchen”

“There are ants all over my counter.” “I keep seeing ants by the sink.”

Nora asks the questions your office would ask, so the request arrives already qualified.

A contact form

What your team gets

A name, a number and one line.

Still unknown

  • Where the ants are
  • How many
  • How long it’s been happening
  • Address and service area

So your office calls back to ask.

Nora, the chatbot

What your team gets

Where
Kitchen, by the sink
How many
Lots of ants
How long
About 2 weeks
Service area
Checked, in area
Sent to your team byTextEmail

What Nora captures

  • Where the ants are
  • How many
  • How long it’s been happening
  • Address and service area

Live on your site in four steps.

Here is what happens from the moment Nora is on your website.

  1. 1

    Paste one snippet on your website

    Add a single line of code to your site. No developer, no new site, no redesign.

    • 1 line of code
    • 5 minute setup
    • Works on any website
    Paste before the closing body tag
    <script src="https://cdn.pestcontrol-ai.example/widget.js" defer></script>
<script>
  PestControlAI.init({
    accountId: "your-account-id"
  });
</script>
  2. 2

    Nora engages every visitor

    She greets homeowners, answers pest questions and keeps them talking while your technicians are out on routes.

    • Answers every pest question
    • Speaks in your company’s voice
    • Fully customizable
  3. 3

    She captures what your technician needs

    The pest, the signs, the address, whether they own the home and how to reach them, all in conversation.

    • No forms. No friction.
    • Pest type and urgency
    • Address, pets and ownership

    Ellen Brooks

    Today, 6:42 PM

    Rodent inspectionNew
    Pest
    Mice, garage and attic
    Signs
    Droppings, noises at night
    Pets
    One dog
    Address
    418 Alder Court
    Owner
    Yes
    Mobile
    (612) 555-0132
    Email
    ellen.brooks@example.com
  4. 4

    The lead goes straight to your team

    A text and an email with the lead details, and the lead is created in your CRM with the full transcript.

    • Text alert
    • Email alert
    • CRM updated
    Email to the team

    New qualified lead: Ellen Brooks

    Rodent inspection, 418 Alder Court, (612) 555-0132

    Text message to Marcus

    New qualified lead: Ellen Brooks, mice in garage and attic. 418 Alder Court. (612) 555-0132.

    Lead created in your CRM with the full transcript
Person in a mask and gloves applying pest treatment in a backyard garden

You paid up to $151 for that 9 p.m. pest inquiry. If nobody answers, they’ll book another company.

Nora answers tonight and sends your booking link.

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Cost of one Google Ads inquiry for pest control
$61-$151
A typical residential pest control visit
$150-$300
Share of residential revenue from repeat service
85.4%

Built for how pest control companies win customers.

Every feature exists to book more first visits and waste less of your time.

Engage every visitor

No customer walks away.

Nora

Saturday, 9:47 PM. Office closed.

Do you get rid of mice in the attic?

Yes, we handle mice and seal the entry points. What are you hearing, and where?

Scratching in the attic at night, and droppings in the garage.

Got it. Do you have pets, and what's your address?

Visit keptAnswered in seconds, so this homeowner never called the next pest company.

  • Answers at 9 PM when there are mice in the attic

    A homeowner hearing scratching overhead hires whoever replies first. Nora replies in seconds, so that call doesn't go to the next company.

  • Answers the questions that stall a booking

    Is it safe for my kids and pets, what does it cost, do you offer quarterly plans. Answers come from the ranges and pages you approve, so people book sure, not wondering.

  • Sounds like your company

    Your name, your voice and your face on the chat. More homeowners trust it and say yes to a visit.

Capture every lead

Waste less time. Arrive knowing what to bring.

Ellen Brooks

Qualified before you dispatch

Ready to book
  • PestMice, garage and attic
  • SignsDroppings, night noises
  • PetsOne dog
  • Address418 Alder Court
  • Mobile(612) 555-0132
  • Emailellen.brooks@example.com

First visit bookedThursday, 10:30 AM. Confirmation texted.

  • Qualifies before you dispatch

    Pest, signs, pets, ownership, address and service area. You skip tire kickers and your technician knows what to bring before the first visit.

  • Books the first visit

    Open slots from each technician's calendar, confirmed by text. A booked visit is the step closest to a recurring customer.

  • Turns visitors into contacts

    Name, mobile and email arrive during the chat, so every worried homeowner becomes a lead you can follow up.

Handle every job

Turn every lead into a booked visit.

  • New chat on your website: I found termite damage in my basement. I own the home and want an inspection. Rule: Termite inspection. Sent to Marcus, Termite.
  • New chat on your website: Mice in my attic. Can someone come out this week? Rule: Residential pest or booking. Sent to Jenna, Residential.
  • New chat on your website: I manage a restaurant and need a pest control plan. Rule: Commercial inquiry. Sent to Tom, Commercial.

  • Alerts your team in seconds

    A text and an email with the full transcript land the moment a lead qualifies, so follow-up starts while the homeowner is still worried.

  • Sends each lead to the right person

    Matched by pest type, area and who is free. Termite goes to your termite specialist, commercial to commercial, so every lead reaches the person who can book it.

  • Shows which leads become customers

    See which pages, searches and ads bring booked visits and quarterly plans, then put your budget where the customers are.

When a homeowner is buying or selling, the inspection date matters.

If a homeowner mentions they’re buying or selling a house and need a termite (WDI) inspection, Nora asks for the date the inspection is due and the property address. She includes that date in the lead summary you get by text and email, and sends your booking link so they can pick the earliest open time.

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What Nora captures

  • Buying or selling
  • Property address
  • Inspection due date
  • Contact details
  • Booking link sent

Many homeowners who just bought a house will also want regular service.

Make Nora your own.

Give your assistant its own name, photo and brand color. Write the context and the rules in your dashboard, and Nora follows them in every conversation. Anything she shouldn’t answer goes straight to your team.

Configuration

General

Brand color
Assistant persona

Choose a preset avatar or upload a custom image.

See which ads and searches bring in real pest control customers.

Nora works with GA4 and Zapier, so you can see what your ad and search budget brings in.

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  • See which ads and searches bring jobs.

    With GA4, you see how visitors from paid ads and search turn into chats and leads, so you spend where it works.

  • Send lead details where they’re needed.

    With Zapier, the pest, urgency and plan interest go to your follow-up emails, spreadsheets or team alerts.

  • Decide with what homeowners ask.

    Your chats show which pests and areas come up each season, so you know what to advertise and say on your site.

Graphics are illustrations, not real data.

Works with your CRM and your website.

Qualified leads go into the pest control software your team already uses, and the chatbot goes live on any website in about 5 minutes.

CRM

  • Jobber
  • Housecall Pro
  • ServiceTitan
  • FieldRoutes
  • PestPac
  • Briostack

CMS / Website Builder

  • WordPress
  • Webflow
  • Wix
  • Squarespace
  • Next.js
  • GoDaddy
  • Joomla
  • Drupal

Plan your business around what homeowners ask.

One dashboard shows your lead flow and what homeowners ask about, so you can staff, market and price with real numbers.

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Dashboard

Number of Contacts

38

Number of contacts collected with contact info

Total Conversations

212

Total number of conversations with Harbor Pest Control

Messages Sent

2,904

Total messages sent between homeowners and Nora

Time Saved

5,227

Total amount of time saved in minutes

Contact History

04812JulAugSepOctJul: 6 contactsAug: 9 contactsSep: 11 contactsOct: 12 contacts

Contact Conversion

Conversations without contact info: 174 of 212Contacts: 38 of 212 conversations18%
ContactsConversations

Conversation History

020406080JulAugSepOctJul: 41 conversationsAug: 58 conversationsSep: 62 conversationsOct: 51 conversations

Leads by Page

Which pages on your website start the chats that become leads

  • /mice-and-rodents14
  • /termite-inspection11
  • /ant-control9
  • /contact4

Sample data for a fictional company, with invented homeowners.

What you can decide with it

  • Who to staff, and when

    46% of chats arrive after 6 PM. Open evening inspection slots and keep someone on the phone.

  • What to advertise

    Termite questions are 18% of chats. Put ad budget behind the pests homeowners ask about most.

  • What to put on your pricing page

    34 homeowners asked what pest control costs. Explain plans and the guarantee so they stop guessing.

  • Which pages to build next

    /mice-and-rodents brought 14 leads. Write more pages like it for the pests you want.

What slow follow-up costs you.

Two quick numbers. We do the math.

Website chats, forms and calls from homeowners

Use your own average

$
What kind of customer is it?

A quarterly or monthly plan. Uses the first-year value you enter.

Revenue you lose every month

$1,080

About 1.8 customers lost

Over a year: $12,960

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Example math: 30% of inquiries get a slow reply or none, and 10% of those would have booked. A planning tool, not a promise. Revenue is not profit. One-time visits use $225, the middle of the $150-$300 typical visit.

Flat monthly price. Cancel anytime.

Sample pricing, based on qualified leads captured each month, not conversations. A lead is a visitor who shares their contact info. No setup charge.

  • Solo

    $99a month

    For 1 to 3 technicians

    • Website chat
    • Unlimited conversations
    • Up to 40 leads a month
    • Inspection and first-visit booking
    • Lead alerts by text and email
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  • Crew

    $150a month

    For 4 to 20 technicians

    • Everything in Solo
    • Up to 150 leads a month
    • Booking on each technician’s calendar
    • CRM sync and instant lead handoff
    • Reports from chat to booked visit
    • Google Analytics 4 and Zapier connections
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  • Fleet

    Custom

    For 20 technicians and up

    • Everything in Crew
    • Multiple locations
    • Custom reports
    • Dedicated customer success manager
    • White glove onboarding
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Questions and answers

Can customers sign up for a service plan or pay in the chat?

No. Nora doesn’t take payments or sign-ups. She explains your plans in your words and lets your team know who’s interested, so your team can sign them up.

Does it work with FieldRoutes, PestPac or Briostack?

It sends leads through Zapier or a webhook today, and we can connect other software for you. Either way, you get every lead by text and email.

Will it give treatment prices?

Only prices or ranges you add to your dashboard instructions. Otherwise it sends the link to book the inspection or first visit.

What about termite inspections when a homeowner is buying or selling?

It asks for the date the inspection is due, includes it in the lead summary, and sends your booking link so they can pick the earliest open time.

What does it say about pets and kids?

Only your approved wording. Everything else goes to your team.

Can it tell ants from termites?

It asks questions about each pest and sorts each request by your urgency rules. It doesn’t make a diagnosis. Your technician does that.

We use Jobber or Housecall Pro.

Same idea. Leads can go in through Zapier or a webhook, or we can connect it. You still get every lead by text and email.

Does it answer our phones or customer texts?

No. It only works as a chatbot on your website. Your office team still handles the phones.

Will this replace my office staff?

No. It handles website questions and helps people book first visits so your office can focus on phones, routes, and customers. It’s extra coverage on your site, not a replacement for your team.

What if someone messages about bed bugs or a termite swarm at night?

It follows the urgency rules in your instructions: asks what they’re seeing, sends your booking link, and sends the lead to you right away by text and email. It does not diagnose the pest or promise an arrival time.

Is this an AI receptionist for missed calls?

No. It only works in website chat. Tools that answer your phones are different.

Does it help with my Local Services Ads?

Local Services Ads calls and messages go through Google, not your website, so Nora doesn’t answer those. She helps with everyone who lands on your website: from Google Ads, search, your Google Business Profile, or people who look you up after seeing an ad, a truck or a sign. That’s the part of your marketing budget she works on.

Is the calculator a promise?

No. It’s a way to run your own numbers. The starting numbers are examples, and the change in booked jobs is your own guess. We’ll only share real results once we have them from real customers, with permission.

How many chats turn into leads?

Between 33% and 50% of chats that start turn into a lead sent to your team.

What does it cost?

We go over pricing on the demo.

How long does setup take?

About 5 minutes to go live. You add your details in the dashboard, add your booking link, and paste one short script on your site. It works on WordPress, Wix, Squarespace, Webflow, custom sites and more.

Can I see which ads and searches bring in leads?

Yes. With our GA4 integration, you can see how visitors from your paid ads and from search turn into chats and leads. With our Zapier integration, each lead’s details can go to the other tools you use for follow-up emails, spreadsheets or team alerts, and help you decide where to spend.

Technician in gloves spraying treatment along a yard wall

See how it would help your customers.

We’ll show you the chatbot on your own website and how Nora handles real situations, then go over pricing.